# IsItAgentReady > The agent-readiness certification registry (synthetic demo brand) IsItAgentReady is a SYNTHETIC demo brand. It illustrates an agent-discovery directory service: brands publish machine-readable product + policy data, and AI shopping agents query IsItAgentReady to find them. The active campaign is "IsItAgentReady AgentReady 2026 — Certify Before Q3 2026": brands can book a free 15-minute agent-readiness certification review and claim a priority indexing slot before the Q3 2026 cutoff. All statistics on this site are illustrative, not a real study. --- # The 2026 Agent-Readiness Gap: why 94% of sites fail the agent test Source: https://isitagentready.site/report/ # The 2026 Agent-Readiness Gap: why 94% of sites fail the agent test > **Sample data — illustrative model, not a real study.** IsItAgentReady is a > synthetic demo brand; the figures below are made up to illustrate the > thesis, not measured. ## The thesis AI shopping agents are starting to mediate consumer purchases. When an agent can't read a brand's product data, that brand effectively does not exist in the agent's answer set. - **$47B** in agent-mediated purchases projected by 2027 (illustrative). - **6%** of DTC brands have machine-readable product data (illustrative). - The agent-ready 6% are absorbing discovery that would otherwise spread across the other 94%. - Average agent-ready site sees a **3.2x discovery lift in 60 days** (illustrative). ## The fix (what IsItAgentReady demos) 1. Publish machine-readable product + policy data. 2. Ship the agent-native foundation layer: `llms.txt`, `agent.json`, JSON-LD, an agent-skills index, an API catalog. 3. Get indexed before the Q3 2026 cutoff. ## Call to action Book a free 15-minute agent-readiness certification review: https://isitagentready.site/book?ref=agent